Digital Experience Specialist
Home Credit
Delivered responsive UI/UX designs for loan acquisition, employee recognition, and installment calculator products by translating requirements into lo-fi and hi-fi prototypes using Figma and Webflow.
Hafidz Noor Fauzi
Jakarta, Indonesia
By day, I'm a Product Manager. The rest of time, I'm a UI/UX Designer & serial tinkerer.
Experience
UI/UX Designer
Pegipegi
Designed end-to-end UI/UX for an online travel platform spanning accommodation, transportation, payments, and booking, informed by user research and NPS-driven insights.
Digital Banking UI/UX Specialist
Jenius – SMBC Indonesia
Led end-to-end design and validation of 5 major digital banking products, including Jenius' first digital credit card, BNPL, lending, SME banking, and POS solutions, while ensuring usability, scalability, and design system consistency.
Digital Banking Product Owner
Jenius – SMBC Indonesia
Drove transaction growth and user adoption by leading roadmap strategy, regulatory-compliant feature delivery, and cross-functional execution across QRIS, BI-FAST, Visa, and payment products.
Product Manager
DOKU
Driving DOKU e-Wallet growth by leading product strategy, UX transformation, and cross-functional innovation, resulting in a 50% reduction in customer service workload and a 400% increase in NPS.
Jun '23 – Present
Core Competencies
Skills
- Vibe Coding
- Data Analysis & Validation
- Prototyping
- Product-led Growth
- UI/UX Design
- User Research
- Go-To-Market
- Product Roadmapping
- Product Prioritization
- Cross-Functional Leadership
- Agile & Scrum Methods
- Wireframe
- Usability Testing
- Collaboration
- KANO Method
- Workshop Facilitation
- HTML / CSS
- People Management
- Mentoring & Coaching
Tools
- Claude Code
- ChatGPT
- Figma
- Notion
- VSCode
- Metabase Dashboard
- Google Analytics
- ClickUp
- JIRA
- Adobe Illustrator
- DaVinci Resolve
- Prototyping
- Wireframe
- User Research
- Usability Testing
Language
- EnglishFluent
- Bahasa IndonesiaNative
Certifications
Certified PSPO I
Scrum.org · 2025
Product-led Certification
Mind The Product · 2025
AI for Product Management
Mind The Product · 2025
Product Discovery Certification
Mind The Product · 2025
Product Management Basic Certification
Mind The Product · 2024
Generative AI Overview for Project Managers
Project Management Institute · 2024
Digital Product Management
University of Virginia Darden · 2024
Start the UX Design Process
Google · 2024
Foundations of User Experience
Google · 2024
Excellent Public Speaking & Impactful Presentation
TALKINC · 2020
Introduction of Business Management
King's College London · 2020
Digital Skills: User Experience
Accenture · 2020
Introduction to Blockchain Technologies
INSEAD · 2019
Bridging Gap between Strategy Design & Delivery
Brightline Initiative · 2019